9/4/2023 0 Comments Playwatch first magazine![]() Sunniva Sorby of Canada and Hilde Fålun Strøm of Norway, two citizen scientists, became the first women to overwinter alone-or spend the winter-in the Arctic, without men. Projects by FFFACE.ME were featured by Forbes, L’Oficiel, Hypemoon, Meta for Business, Milan Fashion Week, Dubai Expo, AWE XR, and Berlin Photo Week.Sunniva Sorby and Hilde Fålun Strøm have returned to overwinter in the high Arctic for the second time, bringing groundbreaking scientific research to prestigious institutions while raising awareness about climate change. FFFACE.ME has worked with a wide range of high-profile companies such as L’Oreal, Prada Beauty, MUGLER, Clarins, Marc Jacobs, Pepsi, Puma, Visa, Meta, Viber, Anex, Lenovo, LG, Lyle & Scott, Avon, Maybelline, Wella, La Roche Posay, Porsche, and more. The collection is now available worldwide, offering fashion-forward individuals the chance to step into the future of fashion with Bershka and FFFACE.ME‘s pioneering Semi-digital clothing collection.įFFACE.ME is an award-winning XR & WEB3 Product House that creates AR Filters & AR Mirrors, Digital Clothing, Virtual Influencers, and Metaverse projects and integrates innovations into the brand’s marketing and PR communications. Together with Bershka, this use-case becomes a mainstream, mass-market trend.” We merge digital and physical fashion by combining the tangibility of physical clothing for our physical persona with the ability to create non-trivial content in social media for our online persona. ![]() ![]() Kristine, creative produсer of FFFACE.ME, stated, “Back in 2019, FFFACE.ME pioneered the development of clothing designed for content creation – Semi-digital clothing. Additionally, this drop gives a massive push to sustainability as one physical clothing item can have multiple AR Layers that can be updated, which means that with this clothing designed for content creation, you shouldn’t buy more clothing to create different content. This means this unique collaboration offers a new level of creativity and interactivity not just online, but also in offline retail. This installation helped to see the digital layer of clothing instantly, additionally, visitors could access the experience through Instagram on their mobile devices and watch the garment come to life on their screen. To celebrate the launch of this collaboration, an immersive installation was created in the Bershka store. Developed by FFFACE.ME, this innovative approach marks a significant breakthrough in the fashion industry. ![]() It allows customers to add digital elements to specific physical garments simply by using the Instagram filter, which helps create original content for social media. On March 5th, the “Wearable Art” collection was presented in the new Bershka store in Lisbon. To keep up with the trend, brands have turned to digital fashion to push user content creation and engagement in a new way. The fashion industry has undergone a significant transformation over the past two decades, with the main product of fashion shifting from physical looks seen in real life or in magazines to online content, through social media and the metaverse. The world’s first semi-digital clothing collection for the mass market seamlessly fuses traditional materials with AR experience. Bershka and FFFACE.ME have joined forces to create an innovative collection that blends fashion and technology.
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